Content strategy


Content marketing

Audience insights

Brand strategy

Bright living room with modern inventory
Bright living room with modern inventory


Jim Falloon

Jim Falloon is a writer, strategist, and brand champion with decades of experience in corporate communications. He started his career as a freelance writer before founding Point Publications, a marketing communications firm that provides content strategy and writing services to technical, financial, educational, medical, scientific, environmental, engineering, commercial and retail clients across the U.S.

What customers say

“The voice Jim created for us is smart and engaging. It strikes the perfect chord in technology marketing, which so often is marked by writing that’s tired and full of jargon.”

- Jan Fowler, Creative Services Manager, Sun Microsystems

“Jim was engaged from start to finish — from listening to our needs to handling strategy and execution. He owned the project as a true partner and made sure it met our objectives.”

- Rochelle Roman, Americas Channel Manager, Agilent Technologies

“Point Publications helped look like an established company from day one. The pricing model was also attractive—less than a traditional agency but with better quality and personal attention.”

- Mark Litton, CBO and founder, Alder Biopharmaceuticals